With the increasing viewership and sales of infomercial products, many business companies are now investing more on paid commercials to fully explain what a product is all about and why it is unique compared to others. This is also a strategy for enhancing the awareness of consumers related to the products being introduced in the market. Infomercials are long-format television ads that allow people to teleshop so that once they go to the market; they will just look for the product they have seen on TV. These commercials can be seen before or after peak hours, say midnight onwards.
All products advertised trough infomercial have nameplates that say “as seen on TV.” These products can be easily acquired through a direct-response mail order via a toll-free phone number. The tag or nameplate comes in a standardized red seal with the words “as seen on TV” in white font. This logo is now a public domain; thus can be used on packaging and or in business for free, without infringing on someone else’s trademark. Infomercial products include automotive, kitchen, household, health, cleaning, exercise and fitness products, books, toys, and beauty products.
There are many as seen on TV stores that use the red logo as a mark of quality products that are the same as what is shown on television. Although some companies use customized versions of the red logo, displayed as “like on TV.” Well-known marketers of “as seen on TV” products include Thane, K-tel, Time-Life, Ronco and Space Bag. The good news is, these products can also be purchased from retail shops and other brick-and-mortar stores aside from online marketing.